What’s Up with The Fulla Phenomenon?

Ever since it has entered through the market the craze never stopped and its sales are now unstoppable. Over 1.5 M dolls are sold in Middle East and continues to rise up is this now considered as a Fulla phenomenon?

Overwhelming Response to Fulla
It has really been outrageous when Fulla has taken all the Middle Eastern stores by storm leaving its western contemporary Barbie on the back seat. She is seen in more toy racks than any other existing doll. For years many have tried to create a Syrian type of doll but no one has ever got a response as stronger and unbelievably enormous as Fulla did. So what is it in her that makes Fulla so unique? Why is she more popular than any fashion dolls in the market? Is it the price? Or is it more than just a pink box with a beautiful doll inside it? Find out why.

Fulla’s Appearance
Fulla is looks similar with Barbie in some ways. Their hair color and eye details vary so much though. But aside from that, the wide array of dresses and accessories and the love of it is one of the common things both share. Fulla has a long tress with somewhat burgundy streaks. Her large hazel eyes are even more emphasized with her eyebrows having slight strokes of mascara. Fulla is displayed wearing a Muslim traditional dress the abaya and a headscarf or hijab.

Fulla’s Uniqueness
So if you think that her outfit and her appearance is what attracted most buyers into purchasing Fulla dolls then you can think again. As there have been so many earlier attempts of Syrian dolls in the market no one has created a doll that is based on a strong character. This is the main reason as to why parents and children loved Fulla and continued to love her ever since. She is seen with respect of self, high self esteem, educated, respectful, loving and caring, she is the an emblem of what a Muslim woman should be. These are the things that other creators have failed to recognize. These are the things that made Fulla outstand among the prettier and sexier kind of fashion dolls.

How it made well in the market
The strategy used by the Fulla creators has in fact placed Fulla into the pedestal. Fulla doll portrays the culture and values and this image and influence is instilled to little girls who will take on with their own lives in the future. Her lifestyle is placed on a different dimension but never fails to live in the realm still affected by outside influences but keeping values and traditions on the forefront. Above everything else, Fulla is brought to life with a personality that embodies what every Arab parent would want their children to be. Fulla is definitely a sure hit and will continue to capture millions of hearts of parents and children. Fulla is able to teach little children the right things even before she can even open her little delicate pink lips. She is truly adorable. A sure hit and phenomenon!