Understanding Fulla's Popularity

Fulla has taken her popularity straight out of Syria and into the whole middle east. And now, she is also gaining fast popularity in other places as well. Parts of Africa, as well as communities in Europe, the Americas and Asia are quickly catching up on the trend as well.

But did you know that despite Fulla's popularity, she is not the first Islamic – themed doll? There are many before her, some even years older than her. These dolls have also had the customary outdoor wear, which is the hijab. These dolls have also had the same indoor or dressed – down clothes as well. In fact, they also have the same dark hair and darker and more conservative features, unlike the blond and busty Barbie. But what makes her so different from the other dolls? What made her stand out and become so popular?

The Answer Is In The Identity
The answer to the question is in Fulla's indentity. The makers of Fulla, New Boy Design Studios, fully understood the competitive nature and situation of Islamic dolls. Thus, they took the Fulla doll a few steps more by creating a total identity and character for her. That gives her the slight advantage that her other doll rivals do not have. But still, like her counterparts, she embodies the ideal values of all Muslim women, and that is kindness, generosity, respectfulness and being family – oriented.

Fulla And Modernity
Fulla was created and designed to adapt to the taste and choices of the little girls of today. Fulla has a wider choice of clothes, and has occupation choices to boot as well. Her fashion sense is typically modern, with less customary clothing items like scarves and jeans along with her traditional hijab. She also has more accessories like jewelry and furniture as well.

More Fulla Merchandises
As Fulla has become a standard role model for most Muslim girls, the need for more than just the doll has increased. Thus, the makers of the doll have created another dimension when it comes to marketing – and that is to reproduce Fulla's lifestyle in real life merchandises. Instead of simply designing items for the doll, they have also created life size items that girls can use. Thus extending the influence of the Fulla dolls not just during play time, but with everyday life as well.
There are prayer mats and scarves as well as bicycles, pools equipment, school bags and school items as well as food items like breakfast cereal and chewing gum. These are all popular in countries such as Qatar, Syria, Jordan and Egypt.

Other Muslim Dolls
Indeed, Fulla is not the first doll of her kind – but she is the most triumphant among them. Among the other dolls included a Moroccan Barbie, Iranian doll Sara and Razanne doll in England. It is quite difficult to pinpoint what exactly makes Fulla stand out from among them.

It can one among the aforementioned factors, or a combination of all of them. Regardless of the reason, there's no denying that the Fulla doll is indeed the most popular among all the other dolls of her kind.