December 25, 2009
The Importance of the Fulla to Muslim Girls
There has been numerous attempts of other companies to create Islamic dolls and made it to the Arab market but non has been accepted and adored by many like how the Fulla doll did. As the Eastern contemporary of the famous liberated Western Barboe, Fulla has become the answer in the Middle East and has sales sky rocketing eversince.
Fulla the fashion doll
Fulla’s name came from a scented flower that is a variety of a jasmine flower to be found only in Middle Eastern countries. She is sold in a pink box with modest and conservative attire that represents the traditional Muslim dress. She wears a headscarf or more popularly known as the hijab and a traditional black dress to cover up her wardrobe- the abaya.
She is an emblem of a typical Muslim woman and she has earned praises that ranges from little girls and even parents alike. The morale values has come to a decay because of so many outside negative influences and the Fulla has stand out giving people a kind of hope that everything will still be restored back. Fulla is made based on character and less of her physical appearance. There is more going on to her rather than just what meets the eye. The Fulla doll gives the parents the chance to feel comfortable about their kids playing with a toy friend. Her influence is just greatly giving hope to children and also to parents that traditions and values are preserved.
The Modest Fulla
Although many has attempted to make an Islamic doll but no one has toppled the market like FUlla did is because of the marketing strategy that the New Boy Design Creators has implemented on the Fulla doll. She recognizes the need of the people to be able to see something –even in a form of a doll- that promotes not just a character but a good character. She is advertised as a modest and conservative Muslim woman and she sends out nothing but positive messages to the people. She is an emblem of a woman that respects herself and her family and friends. She is loving, caring and also a career woman that is ready to take on the challenges of the future. She is determined and willing to face the future with dignity and also with much confidence.
How Fulla connected with children
She has been a source of connection and comfort for many little girls all over the globe and her influence has reached not only the Middle Eastern countries but as well as in Europe and even in the United States of America. She was able to bridge the unknown and the people from different countries were able to know the Muslim traditions and values by her and with that they also learned to accept and love her. SO what seems to be a world away was now just a playtime away because Fulla doll was able to teach these children core values and overtime the differences between culture and race were now being accepted as they are.
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