October 16, 2009
No Guy for Fulla like Ken for Barbie
The Fulla as a conservative yet stylish doll who has captured the hearts of the children and parents alike in Middle Eastern countries has no love interest or romantic prospects. Unlike the Western liberated doll named Barbie who has a boyfriend; this doll has no guy like Ken.
Meeting Islamic Principles
Living with the guiding principles and culture of the Islam, women are not allowed to engage in any relationship with men prior to marriage. And since the Fulla doll represents Islamic girls and also displays an image that should be followed, she stays single until marriage.
Fulla is a doll that is designed for Islamic little girls to promote their Muslim values and by this becomes a role model to children. It represents an image in which the society accepts and is expected of a woman to act as a citizen and a strong believer to their beliefs and culture. Its popularity becomes a sensation to everyone and it has kicked off its western counterpart off the shelves of the store in Middle East countries.
Also, because the Fulla doll is created to be single and without any relationship with a man, her being conservative is also portrayed on her wardrobe and other fashion wears. Usually seen in a pink box with the traditional Muslim dress, a hijab and an abaya, her assets are not officially displayed and exude a modest physicality. But this never misses out the fun side of her.
Touching Modern Sensibilities
She also has a touch of the modern world and so she also has accessories and her outdoor fashion are sometimes colorful. Her lifestyle is associated with fun but at the same time preserves her values and culture. She has a respect for herself and to the people around her and so Fulla doesn’t wear any bikini. Her shirt should always cover her arms and elbows and her skirt, if any, should always fall below the knees.
The unstoppable rise of the Fulla dolls has aroused disparate feelings to the consumers. These Arab parents are glad to see that there is something that their kids will enjoy but at the same time instills values as they are expected to act. She is an inspiration to bring forth the positive traits in Islamic little girls.
She is seen as a sweet girl that’s nice to everyone. She is honest and also an educated one. The New Boy Designs who created Fulla is the only doll company who truly understood what the parents would want for their children. And this becomes the biggest selling point to their craft- The Fulla Doll.
We don’t know for sure if along with Fulla, a man will be created in the form of her husband in the future. Momentarily, Fulla does not only live her life but enjoys it at the same time with her family and friends. She proves to everyone that she can stay happy and can achieve her goals in life regardless of any behalf for her dreams in the future.
If any romantic prospect will arise soon, that is still yet to be known and will also surely create a big impact on its sales. Whether it will put the sales on a high scale or the other way around, it is something that we don’t know yet.
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