Meet Fulla!

She is recognized in countries all over the world, and plays with millions of young girls each day as the picture of female rightness, with her "perfect" features and hair. She is Fulla, and she is not your average doll.

Say Hello To Fulla
Fulla has dark hair, caramel skin, and brown eyes instead of having the usual blond hair and blue eyes. She also embraces many Arab values. For one, you will never find Fulla in a two-piece swim wear on the beach, hanging out with boys. This unassuming doll prefers instead to use her time with her parents, cooking, and praying. Truly, Fulla is out on a mission.
Fulla, whose name is a type of flower, is well loved by many girls and parents. Arab fans of the doll enjoy the fact that Fulla is a doll that is relevant to them and their culture, and that she is a "safe" toy for children.

Unlike Any Other
Creators NewBoy Design Studio launched the doll in 2003 and sales have been very well in the Middle East. She is not like any other doll, because she comes with character, and embodies Muslim values that parents would want their children to relate to, like being honest, caring, loving and respectful to her mother and father.
Fulla, single, is dressed in a traditional Islamic headscarf and overdress She also comes with her own pink felt prayer rug. Plans for an Islamic equivalent to Ken, Barbie's former boyfriend have not been considered. On the other hand, a Doctor Fulla and Fulla as a teacher are considered - both valued careers for women. These are two respected careers for women that the makers, and parents in the Middle east would like to encourage small girls to follow.
Her wide-ranging wardrobe has been updated for the Egyptian market, which includes jeans and the type of bright headscarves worn by many young women.

Fulla: Best Seller
She is the best-selling doll in the Arab region as she embodies the image of proper Muslim woman. She does not only wear modest clothes but also traditional family values. People love to purchase Fulla for their children because she touches an aspect that is very important for them – family. She becomes a sister, a mother and a wife. That's why parents would rather give Fulla than Barbie to my daughter as a present.
This sense of belonging is enhanced further by Fulla's indoor outfits, which are just as playful as Barbie's.
Put Fulla on anything nowadays, you can be sure it will sell. Indeed, in traditional families especially, Fulla is fast turning into a mania. And with that, Fulla fans quip that "Fulla is the best thing a girl can have. She is a toy, but at the same time, teaches girls to proudly proclaim self-appreciation and self respect.