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December 15, 2009

Fulla's Lifestyle - Completely Un-Barbie Like!

Countries in the Middle East went crazy over what could be a Fulla sensation. The Fulla doll who displays herself as a modest doll that is completely unlike Barbie. Fulla is seen wearing a traditional abaya and a hijab portrays the cultural significance of Arab countries.

Other dolls and the Fulla Fashion Doll
For many years there were several toy companies who tried to compete with Barbie by creating a doll that also dresses the Muslim traditional dress. However, no company has made it through the market in a way that the Fulla doll did. The creators of the Fulla doll, New Boy Designs Creator used a shrewd marketing by portraying a doll that is more than donning a hijab and or an abaya. Fulla is made into a doll that has a character and that is one of the main reasons why it has stayed on top of the market and was loved by parents and children alike. Also, Fulla doll is not just a mere toy because of its character it is something that Arab parents would want their young children to relate to because of her Muslim values.

Although it is priced a little more expensive than other existing Syrian dolls this did not stop the parents from patronizing and buying Fulla dolls for their children. Many young children loved and adored Fulla the fashion doll. Buying dolls used to be feared by parents because of the kind of influence it gives to their children. But with Fulla dolls, parents are never been happier to buy their children their “toy friend” as they are comfortable into leaving their kids and enjoy the dolls while they are out or busy.

Fulla compared to Barbie
If Barbie is seen as a liberated young girl, Fulla is very far different from Barbie. She is a modest and conservative doll who portrays an image of Muslim women. And this is something that all Arab parents would want to influence their children- through recognizing tradition and keeping them with their values being strengthened even with many outside influences ranging in the modern world. As it displays a woman of culture and tradition

Fulla is also fashionable
Well if you think that Fulla only wears a hijab and abaya then that would make her boring. So the creators also made a line of dress for Fulla that includes outfits and accessories for swimming, a school handbag, CD player, a watch, camera and other outdoor dresses. But to keep her modesty and conservative look as a Fulla doll should be, she wears no bikini and will always wear outfits that would cover her shoulders. Her skirts are also made sure not to be above her knees.

Truly Fulla shows an attitude and lifestyle that is far different than that of Barbie. Aside from the physical difference that like eye and hair color, there is really something more going behind it. Fulla is an icon that shows a perfect emblem of what a Muslim woman ought to be and what is expected of her.

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