Fulla: Less Worries for Parents, More Fun For Kids

Named after a scented flower found only in the Middle East, Fulla is the end result of a fine idea and sharp marketing. . Fulla is not only a beautiful and sexy lady, but she embodies characters that parents would love for their kids, such as being honest, loving and caring and respecful to parents.

What Fulla Wears
To make her more satisfactory in Saudi Arabia, one of the richest and most traditional Arab countries, she originally was dressed in a black abaya and head scarf, but minus the veil that most Saudi women put on. For more open-minded countries like Syria and Lebanon, Fulla comes in a white scarf and pastel coat.
Fulla's wardrobe has developed larger and more colorful, though it would still hit Americans as completely old-fashioned. Skirts fall discreetly below the knee, and shoulders are covered all the time.

Fulla and Muslim Customs
Fulla remains a customary Arab woman whose life revolves around home and family. Next year, though, New Boy plans to launch a Teacher Fulla and a Doctor Fulla, two career choices that are encouraged for young Muslim children.
Arab culture refuses relationships outside and before marriage, so Fulla does not have a boy friend.
Fulla’s purpose in determining expectations is without a doubt a selling point for some Muslim parents. This is because Fulla becomes one of them. She goes beyond the superficiality of fashion and beauty spotlight. Fulla is a contributor to society by being doctor and a teacher, and a good person who respects her parents.
Girls can fully identify with Fulla. One girl says, “Fulla is a girl I can identify with. Coming from the same culture, parents feel a certain security. She is endorsing good values for little girls. Sometimes we feel we need to emulate other people to belong into society. The message that Fulla imparts to other girls is that they should be proud of themselves and do what they can to function in society.
Fulla is named after a jasmine that grows in the Levant, and although she has a wide-ranging and gorgeous wardrobe sold separately, she is usually wears her modest ‘outdoor fashion’: an abaya with an identical scarf.
Because of Fulla, more girls seem to be wearing it too with ease and comfort. If the girls put scarves on their dolls when they're little, it might make it easier when their time comes. Sometimes it is not easy for girls to put on the hijab.
They sense it is the end of childhood. Fulla shows girls that the hijab is a regular part of a woman's life.