Fulla Doll - Not Just a Pretty Face

Most parents do not realize the endless learning opportunities available to their children in the form of educational toys. The business games such as Monopoly and Tycoon help form a healthy respect and quick grasp of money management and property ownership.
Charades and Pictionary help to develop the artistic side of a child’s mind which contribute to their decision-making, abstract and logic skills. Scrabble and Boggle widen a child’s vocabulary and enables them to think out of the box and hone their analytical skills.

Fulla – More Than Just A Doll
Fulla dolls are more than just toys for little girls who want to play house and daydream about their future careers and lifestyle choices. They are a product of ingenious planning and strategic market placement that have managed to drop-kick all the competitors and managed to turn the toy franchise into a multi-million industry branching out into apparel, food and other related merchandise.

Fulla is more than just a pretty face.
Her success in the Islamic world represents the power of combining traditional values with a brand identity that endeared it to young girls. She has become the epitome of what good little Muslim girls should aspire to become and considering she is 11 ½ inches high and doesn’t speak makes that accomplishment even more laudable.
Fulla has become the beacon for young daughters of Islam everywhere. She is a playmate, silent friend and confidante. In her commercials she becomes the older sister that teaches them to reach for their dreams while staying true to the values of their home and culture. She is a role model that parents can approve of and comfortably ask their daughters to emulate.
She is the girl that young Muslim women can point to and say, if Fulla is a doctor why can’t I be one too? She may be a toy but the influence she wields cannot be misconstrued for it is both very real and very effective.
Fulla is a dutiful daughter and is mindful of her obligations as a devout Muslim but she also has other aspirations and is willing to work hard for them. She enjoys what she has and is contented with her life. She is intelligent without needing to prove herself at every step. She has a generous nature that allows her to bake for her friends during their birthdays and accept naught but a smile and a thank you in return.
The secret to the charm of Fulla lies in the fact that she manages to effortlessly combine the pursuit of her happiness and the fulfillment of her duties and obligations. She is seems to be intelligent without being obnoxious, talented without needing to be in the limelight and generous without needing the recognition it could bring her.
Take the Dentist Fulla who scolds the little boy and reminds him that brushing one’s teeth after meals is important for his oral hygiene. She is able to impress upon him the importance of the action without making it seem like a drag. She makes the mundane fun.
Fulla is more than just a pretty face. She is one of the most important learning tools available to Muslim girls. While others may strive to be the most beautiful, Fulla shows us that true beauty comes from strength of mind and purity of character, two qualities that she is in definite possession of.