Fulla: Conservatively Stylish

Modern western fashion is slowly flooding every form of media possible. And With the lack of conservative fashion models for Muslim children in mainstream media, it is quite understandable for some parents to start getting worried for their children.

However, you do not need to worry as Fulla, along with her family and friends Yasmeen and Nada are taking up the toy industry by storm. With their popularity comes great fashion and value influence to young Muslim girls all around the world.

Fulla – More Than Your Average Doll
There are plenty of inanimate girl figures out in the market – but Fulla stands out from all of them. She is more than just the average doll. She is a fashion icon and an inspiration as well. Fulla brings about better awareness when it comes to Islamic fashion. She showcases the traditions and guidelines when it comes to appropriate dressing. While Muslims are required to dress conservatively and modestly, she has mastered the art of balancing fashion and modesty – making her well loved by girls all around the world.

Fashionable Fulla
Fulla comes in a box and is dressed in the typical outdoor wear consisting of an abaya and a hijab. While these traditional clothes are all out in full force, she also has a wide array of indoor wear, from shirts, slacks, skirts and blouses as well as other accessories.
While Fulla can wear these pieces of clothing at home, she should wear the abaya upon going out. Abayas are outdoor wears that are meant as over garments. They are the traditional garments intended for Muslim women, and they are in the color black. The abaya can cover the whole body aside from just the hands, feet and face. Some women in some parts of the Middle East are also required to wear a niquab, which is a veil that shows only the eyes.
Since young girls do not start wearing abayas and hijabs until a certain age, playing with Fulla helps prepare them for the transition. Fulla helps them handle the transition of childhood carefree clothing and bareheadedness into a relative conservative strict adult dress code.

Inspirational Fulla
Fulla and her modest clothing inspire and teach girls the importance of dressing and acting in manners that are appropriate for their age and culture. She teaches girls that the required dress code for Muslim women need not be stifling but can be functional and fun while being conservative as well.

Because girls always want something that they can easily relate to, then your child will surely have fun with the familiar Fulla. She is a doll that shows girls how there is much fun even while adressing the need to adhere to the traditions and dress code of their religion.
There are different variations of the Fulla doll, and they all depend on the regions that they are available in. In more conservative countries like Saudi Arabia, for example, Fulla comes fully dressed in an abaya and a niqab. In more liberal Islamic countries, Fulla has more choices of clothing such as colorful head scarves and pastel colored coats.