November 19, 2009
Fulla And The Muslim Values
Young girls in the Middle East are obsessed with Fulla, a doll advertised as "Barbie with values." Parents who are conscious of their daughter’s upbringing and morals are just as glad to spend money for a modest and conservative doll who has her own mini prayer rug. Girls can even purchase identical clothes to match with their beloved toy. Girl-size prayer rugs and cotton scarf sets are also in store, all in pink.
Fulla Meets The Muslim Lifestyle
First introduced to the market in 2003 in most Arab countries, Fulla was created to cater the modern Muslim children’s needs and desires. New Boy Design Studio, the creators, created Fulla with Muslim values and ideals in mind. The all – American Barbie does not suit their taste and so, they wanted a doll that will make a difference.
Fulla as an Inspiration
The Islamic lifestyle may have perceived as a religion of traditions, however, the dynamic changes have also led to their "modernization" as they ease themselves from cultural habits.
In the conservative Arab world, the number of women wearing the hijab (the Muslim headscarf for women) is increasing more and more as the new female generation start to becomie even more aware the Muslim dress code for women.
The Fulla Doll seeds through this inspiration. The creators wanted a doll that will adhere to Islamic main beliefs. The company New Boy Design Studios has touched down into the conservative market by meaningfully connecting with parents who wish to enlighten the new generation of children who are practicing Muslims by providing them with a reference guide to emulate through a toy.
Fulla As A Role Model
The Book "The Real Toy Story" by Eric Clark says that the toy industry, mostly especially in the United States industry, use violent and sexual promotion in order to sell toys. He remarks that this type of advertising can draw younger children into practicing sex and violence a lot earlier than puberty.
Success has been defined by kids nowadays in terms of beauty, wealth and fame. Television, as well as children’s programs; glossy magazines and media; music and videos on TV and those on the internet - all of them endorse sex, glamour and even violence as part of a successful lifestyle.
As a result, Fulla Doll’s creators acknowledged a strong obligation to create an Islamic role-model. The dolls and the supplementary merchandise that come along with it carry a steep price. However, mothers do not seem to mind. This is because they agree that when they purchase Fulla, they are spending their money well.
"With so many unhelpful influences out in the world today, it is simply easy for young children to be pay attention to amoral devices. If you simply turn on the television and click on the wrong channel, you can easily see a wide array ofviolence and nonsense.
Thus, it is completely a good idea to use a third parent, and this can come in the form of Fulla.
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