Fulla- A best seller doll

Fulla is not the only hijab wearing doll. Even more surprising is that she is not the first one to make it to the market and this is really something considering that Fulla’s popularity has become a phenomenon. Many Islamic or Syrian dolls are already out in the market when Fulla did its debut in the year of 2003. These Muslim dolls aim to reflect Muslim traditions and also they dress in traditional outfits and also wears a hijab. They also engage in many different things and hobbies. But what makes Fulla as the best hijab donning doll in the market up until the present?

Identity revealed
The creators of the Fulla doll, the New Boy Design Studios has recognized the existing trend in the market and fortified upon it. So they took several steps into creating a doll that will not make it as an ordinary doll that wears the traditional Muslim dress but rather a Muslim woman full of character and identity. This has slightly placed the Fulla doll over the other Syrian dolls in the market.

Aside from that, Fulla has a touch of what a modern Muslim woman is. Given that, she is also fashionable in her own ways having a wide array of alternative clothes and other customary outfits like jeans and scarves that she can use outdoors. She also has a line of accessories such as jewelry and watch. But though Fulla’s choice is slightly determined and influenced by the modernization she never fails to keep her beliefs and traditions on the forefront. She is kind, loving, respectful, charitable and caring like any other Syrian dolls.

Marketing Strategy
The creators of Fulla doll have taken a plunge into making a new dimension in producing a unique fashion doll for little girls. They made it real life and Fulla is then merchandised through that instead of just creating outfits for dolls or more accessories. The character that can be related to what the society expects of a woman is the kind of personality that Fulla has and this is one of the main reasons why until now it has been adored and loved by so many.

Of course, Fulla is still fashionable and sociable. She has accessories like prayer mats, swimming pool equipments- although she is never seen in a two piece and never will because she is conservative, chewing gums, breakfast cereals, schoolbags and a lot more.

More dolls
Again, Fulla is not the first Syrian doll, those other dolls never even nearly reached Fulla’s sales. Since all the other dolls are seen more on physical features, no other doll has been made basing on a concept, as it were, it is something that children and even parents would want and readily relate to.

Having all the known possible factors it is still difficult to pinpoint as to which exactly made the Fulla stay on top of others. Even with the presence and emergence of so many Syrian dolls, it has stayed to be popular and sought for. There is just no stopping her from reigning the toy racks of the Middle East countries.