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September 13, 2009

Fashionable Fulla – An Icon For Kids

Fulla as seen to be a conservative and very modest doll unlike its western counterpart Barbie can sound dull and boring. You might be thinking that she never lives her life, and that she might have no fun at all.

Just Your Ordinary Girl
But Fulla is also just a regular woman out there who wants to be playful with her dresses and accessories. And although her cultural boundaries limit her choices in terms of the dresses she wears and the accessories she use, she comes off still fashionable. Fun yet reserved.

Fulla is created with auburn eyes, mocha skin and a jet black hair- all of which resemble the attributes of a Muslim woman. Then, later lighter haired and and lighter eyes were introduced to the market. She is dressed in a hijab and a black abaya for her traditional look- which is inspired by how Muslim woman should dress up.

Fulla Fashion Choices
Fulla never wears this all the time- although her other fashion wears are sold separately; her outdoor clothes have become fashionably colorful ever since. But her elbows are covered all the time and her skirt is made sure to always fall below her knees. Like any other girl, she also has her indoor clothes. Most of them are designed with modern touch like skirts and pajamas.

Fulla and Muslim Values
And when Fulla becomes fashionable with her wardrobe, her lifestyle should come along with it. As she is created as a counterpart to Barbie, she reflects the Muslim values. She is named after a type of a jasmine flower that only grows in the Middle East, in Levant particularly. Her personality is fun loving, honest, caring, loving to friends and families, respects her parents.

The western inspired Barbie has a romantic prospect named Ken who is believed to change the views of their children about sexuality and other social and traditional Islamic values had parents develop a fear of purchasing the doll. They are glad to have seen the Arab values displayed by the Fulla doll- the marketing strategy that has made this doll rise among the others who tried to steal the spotlight in the Arab market.

But when you think of Arab values and traditional social order reflected on a doll may come off as boring. And so to banish this thought, a line of accessories has been created for Fulla. The fashionable Fulla has been selling accessories that would include swimming pool accessories, inflatable chairs, CD players, breakfast cereals, chewing gum, watches, umbrellas, bicycles and even cameras and so much more.

Fulla encourages children to keep their traditions even as modernization has influenced most of their daily activities now. The Arab parents believed that if they dress their dolls with hijabs then they will be even more encouraged to wear the head scarf themselves.

As an Islamic icon- Fulla never failed to fascinate the kids and even parents. She does this without sacrificing her being fashionable as a little girl and a woman with a career.

With how the Fulla doll was intelligently created, Fulla will definitely keep its spot inside the shelves of the toy stores and into the toy racks of the Islamic little girls.

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